Online execution encompasses more than throwing up a pretty website.
A well-designed site begins with an understanding of the target audience – specifically your ideal customers. Profile them. Identify what they will be seeking when they visit your site.
Will your ideal customers be using your site from mobile devices? In most cases the answer is yes. Also, in most cases they will sometimes be using desktop computers, too.
Are your ideal customers social? In most cases the answer is yes. What networks are they using?
What are your business objectives in being online?
How will your online presence integrate with your offline marketing?
All these factors and more need to be considered before committing a single line of code.
This blog will provide some guidance to entrepreneurs and business owners developing their online strategies. If you know someone who would benefit from a little help, share this link.